Best loyalty apps for small business in Australia (2026)
Published · Updated
The best loyalty app for an Australian business is one your customers will join: a card in Apple Wallet or Google Wallet, joined from a counter QR with no app to download. Square Loyalty suits shops already on Square. Rewardtree works beside any till for A$9.99 a month per shop. Prices checked 27–28 September 2026.
How we compared
We asked six plain questions of each app:
- Do customers need to download an app before they can join?
- Does the card go in Apple Wallet and Google Wallet?
- What does it cost per location, and in which currency?
- Is there a free plan, or only a free trial?
- Does it work beside any till, or only with one point-of-sale system?
- Can you export your customer list?
We only wrote down what each company's own page says. A dash (–) means the pages in the Source column didn't say. Every page was checked on 27 September 2026, and BonusQR's Australian-dollar prices on 28 September 2026. Prices change, so check before you buy.
The comparison
| App | Customers need an app? | Apple & Google Wallet | Price per month | Free plan? | Customer list export | Source |
|---|---|---|---|---|---|---|
| Square Loyalty | – | Apple Wallet only, at this time | A$49, A$99 or A$149 per location, by loyalty visits | No: 30-day free trial | – | Square, help |
| Stamp Me | Yes, the Stamp Me app first | Member code can be saved to either, after joining | A$49, A$79 or A$199, one location per plan (Lite and Elite were marked as a limited-time offer) | No: 30-day trial, no credit card | – | Stamp Me, home |
| Loopy Loyalty | – | Yes, both | US$25, US$69 or US$95 (1, 3 or 10 locations) | No: 15-day trial | Only on the US$95 plan | Loopy Loyalty |
| Loyally | No: Apple or Google Wallet, or a web app | Yes, plus a web app | Starter US$12 (billed yearly) or US$17 (monthly); Growth US$30; Premium US$98 | No: 14-day trial | – | Loyally |
| BonusQR | – | Yes, on the free plan too | Free; Basic €19 or AU$29; Premium €69 or AU$109 (its page shows AUD) | Yes | – | BonusQR |
| Rewardtree | No | Yes | A$9.99 per shop (or A$99 a year per shop) | No: 60 days free, no credit card | No | Pricing |
Square Loyalty's points come from Square Point of Sale, Square Invoices or Square Online, so it's built for businesses that sell through Square. Rewardtree works beside any till because customers scan the QR on your counter. Loyally's Starter plan covers one location and the owner only.
What each one is good for
- Square Loyalty: shops that already take every payment through Square and want points to add up with no scan. More in how much Square Loyalty costs in Australia.
- Stamp Me: businesses happy for customers to download an app first, with a 30-day trial that doesn't ask for a credit card.
- Loopy Loyalty: businesses with up to 10 locations that are happy to pay in US dollars. If you want to download your customer list, that's on the top plan.
- Loyally: a single-location owner who wants a low US-dollar price and cards in Apple Wallet and Google Wallet.
- BonusQR: trying a free plan with Apple and Google Wallet cards. Its page shows prices in several currencies, Australian dollars included.
- Rewardtree: Australian shops replacing paper punch cards with a stamp card in Apple Wallet and Google Wallet, collected by scanning one QR on the counter, beside any till. The trade-offs: stamp cards only (no points), no till connection, and no download of your customer list.
Which should you pick?
- Every sale goes through Square and the fee is small change? Square Loyalty. Points add up by themselves.
- You want to pay nothing? BonusQR's free plan, or paper cards.
- You want a stamp card in Apple Wallet and Google Wallet, beside any till, for one price per shop? Rewardtree.
- You don't mind customers downloading an app first? Stamp Me is built that way.
- Not sure? Work out what each app would cost you over a year with the loyalty cost calculator, then try one. You can always move later.
Switching without losing customers
Put your Rewardtree QR by the till. Let regulars finish their old card; from today they collect on Rewardtree. Customers join by scanning the QR themselves, so nobody has to type anyone's details in.
We make Rewardtree. Every other app's facts link to its own page, checked 27 September 2026 (BonusQR's Australian-dollar prices on 28 September 2026).
More questions, answered#
What is the best loyalty app for a small business in Australia?#
The one your customers will actually join. For most shops that means a card in Apple Wallet or Google Wallet, joined from a counter QR with no app to download. Square Loyalty suits shops that already sell through Square. Rewardtree works beside any till, for A$9.99 a month per shop after 60 days free. That's our end-of-year special for businesses that sign up by 31 December 2026: you keep it for every shop, including shops you add later, for as long as you stay. From 1 January 2027, businesses that sign up pay A$19.99 a month or A$199 a year.
Is there a free loyalty app for small business?#
Yes. BonusQR has a free plan with Apple and Google Wallet cards, according to its pricing page checked 28 September 2026. Rewardtree isn't free after 60 days. Square Loyalty, Stamp Me, Loopy Loyalty and Loyally have free trials, not free plans.
Do my customers need to download an app?#
Not with wallet-card apps: the card goes into Apple Wallet or Google Wallet from a QR scan. Stamp Me says customers first download the Stamp Me app to join. With Rewardtree nobody needs an app: customers use their phone camera, and you use a web page.
Which loyalty apps work with Apple Wallet and Google Wallet?#
Of the apps we checked on 27 September 2026, Rewardtree, Loopy Loyalty, Loyally and BonusQR put cards in both. Stamp Me lets customers save their member code to either after they join in its app. Square's Australian help centre says its loyalty pass is for Apple Wallet only at this time.
What loyalty app works with Square?#
Square Loyalty is built into Square, so points add up on Square sales with no scan. A program that doesn't connect to the till also works beside Square. Rewardtree works that way: customers scan the QR on your counter with their own phone.
How much should a small business pay for a loyalty program?#
Paid loyalty apps we checked on 27 September 2026 start at US$12 to US$25 a month (billed in US dollars) and go up to A$199 a month for one location (Stamp Me's Elite plan). Square Loyalty is A$49 to A$149 a month per location. Rewardtree is A$9.99 a month per shop after 60 days free, and BonusQR has a free plan.
