Is there a free loyalty program for small business?

Published 27 September 2026 · Updated 28 September 2026

Yes. Rewardtree is free forever for Australian businesses: stamp or points cards in Apple Wallet and Google Wallet, the Merchant app, and unlimited members, locations and staff, with no trial clock and no credit card. Some other apps have free plans too, but check what the free plan leaves out, such as Apple and Google Wallet cards.

A free trial is not a free plan#

Plenty of loyalty apps say "free", but mean a free trial. Once it ends, you pay or you lose the program. These are the trials on each company's own page, checked 27 September 2026:

• Square Loyalty: 30-day free trial, then A$49 to A$149 a month per location (Square).
• Stamp Me: 30-day trial from your first published card (Stamp Me).
• Loopy Loyalty: 15-day trial, and no free plan (Loopy Loyalty).
• Loyally: 14-day trial (Loyally).

What a free plan should include#

Before you pick a free plan, check it gives you:

1. Cards in both Apple Wallet and Google Wallet, so iPhone and Android customers are both covered.
2. No app for your customers to download. An app download is one more step at a busy counter.
3. No limit on members that you'll hit in your first busy month.
4. Your customer list, to download whenever you like.
5. No credit card and no end date.
6. A simple way for staff to stamp with a phone you already have.

What Rewardtree's free plan includes#

Everything below is free, forever, for every Australian business:

• Unlimited members, locations and staff.
• One loyalty program at a time: stamps or points.
• Your card in Apple Wallet and Google Wallet, with your logo and colours.
• The free Rewardtree Merchant app for your counter. It keeps working if the internet drops.
• Unlimited card updates on customers' phones, for every stamp and reward.
• Your member list, simple stats, and a spreadsheet (CSV) download that includes each customer's consent status.
• Stamps checked against your shop's location and opening hours. Anything unusual still counts and is flagged for you; only a scan more than 5 km from the shop, or more than 2 hours outside opening hours, is refused.
• A record of every stamp and reward given.
• Head-start stamps, so new customers can start with a stamp or two.
• Ready-made posters and links to share.
• A monthly report by email.
• Links on the back of the card: your Google reviews, booking page or Instagram, up to four.
• A short message that can show on iPhone lock screens near your shop, written once in Settings.

See every row on the pricing page.

How is it free?#

We make money when a business chooses Growth (A$29 a month + GST) to send its members messages itself. Everything that happens by itself stays free: stamps, rewards and card updates.

Fair use is simple: one ABN per free account. Every card back and join page carries a small "Powered by Rewardtree" line.

Other free options#

• BonusQR has a free plan (forever) with Apple and Google Wallet cards. Its page shows prices in several currencies, Australian dollars included: Basic AU$29 and Premium AU$109 a month (BonusQR, checked 28 September 2026).
• FaveCard's free plan is a web card; its wallet passes are on its paid Pro plan (FaveCard, checked 27 September 2026).
• Paper stamp cards cost only printing. Our free punch card maker designs one for you, no sign-up needed.

We make Rewardtree. Every other company's facts link to its own page, checked 27 September 2026.

More questions, answered#

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