Rewardtree vs Square Loyalty: a free alternative for Australian businesses

Square Loyalty costs A$49, A$99 or A$149 a month per location in Australia, depending on how many loyalty visits that location has (Square's Australian page, checked 27 September 2026). It runs on Square: points come from sales through Square Point of Sale, Invoices or Square Online. Rewardtree is free forever and works beside any till.

Source: Square's Australian Loyalty page, checked 27 September 2026. Prices change; check their page before you decide.

Also checked 27 September 2026: Square's Australian pricing page (Square Marketing from A$20/month); Square's Australian help article (the pass is Apple Wallet only).

We make Rewardtree, so weigh this page knowing that.

At a glance

Square Loyalty price	A$49/month per location (0–500 loyalty visits), A$99 (501–1,500), A$149 (1,501+). A loyalty visit is a sign-up, a point earned or a reward redeemed. 30-day free trial.
Over a year	A$588 to A$1,788 a year per location, depending on visits
Rewardtree price	A$0 forever: your card in Apple Wallet and Google Wallet, the Merchant app, unlimited members. Growth (to message your members yourself) A$29/month + GST.

What Square Loyalty does well

Points add up by themselves when customers pay through Square Point of Sale, Invoices or Square Online, even cash sales.
Customers can add an Apple Wallet pass and get a text when they earn points.
Mature software from a large company, with email marketing through Square Marketing (sold separately, from A$20/month on Square's Australian pricing page).

Where Rewardtree differs

Price: Square Loyalty is A$49 to A$149 a month per location and rises with your loyalty visits. Rewardtree's loyalty program is A$0 forever. Growth (A$29/month + GST, 5 locations included) is only for sending your members messages yourself.
Any till: Square Loyalty earns points on Square sales. Rewardtree works whatever you ring sales up on: staff scan the customer's card with the free Merchant app.
Apple and Google: Square's Australian help says its pass is Apple Wallet only at this time. Rewardtree cards go in Apple Wallet and Google Wallet.

Who should pick which

Pick Square Loyalty if: You take every payment through Square, want points to add up with no scan, and A$49+ a month per location is fine.

Pick Rewardtree if: You want a card in Apple Wallet and Google Wallet, you don't want loyalty tied to one till, or you'd rather pay A$0.

Common questions

How much does Square Loyalty cost in Australia?#

A$49 a month per location for 0–500 loyalty visits, A$99 for 501–1,500 and A$149 for 1,501 or more, after a 30-day free trial. A loyalty visit is a sign-up, a point earned or a reward redeemed (Square's Australian page, checked 27 September 2026).

Does Square Loyalty work in Australia?#

Yes. Square sells it in Australia with Australian pricing. It runs on Square Point of Sale, Square Invoices and Square Online.

Is Square Loyalty free?#

No. It has a 30-day free trial, then costs from A$49 a month per location. Rewardtree's loyalty program has no trial clock: it is free forever.

Does Rewardtree connect to Square POS?#

No, and it doesn't need to. Rewardtree runs beside any till: staff scan the customer's wallet card with the free Rewardtree Merchant app.

Can I move my customers from Square Loyalty to Rewardtree?#

Put your Rewardtree QR by the till and ask regulars to scan it as they come in; it takes about 20 seconds. For anyone part-way to a Square reward, a manager (or staff with their own PIN) can add their progress by hand in the free Merchant app, together with today's stamp. Marketing consent is never copied across: customers tick the box themselves.