Rewardtree vs Loyally: free forever vs from US$12 a month

Loyally puts loyalty cards in Apple Wallet and Google Wallet from US$12 a month billed yearly (US$17 billed monthly) for one location run by the owner alone, after a 14-day trial (Loyally's pricing page, checked 27 September 2026). Rewardtree's core is free forever with no trial clock, and every plan includes unlimited locations and staff.

Source: Loyally's pricing page, checked 27 September 2026. Prices change; check their page before you decide.

We make Rewardtree, so weigh this page knowing that.

At a glance

Loyally price	US$17/month billed monthly or US$12/month billed yearly (Starter: 1 location, owner login only); Growth US$30 (3 locations); Premium US$98 (10 locations). 14-day free trial.
Over a year	US$144–US$204 a year on Starter, billed in US dollars
Rewardtree price	A$0 forever: your card in Apple Wallet and Google Wallet, the Merchant app, unlimited members. Growth (to message your members yourself) A$29/month + GST.

What Loyally does well

Unlimited customers and push notifications on every plan.
Eight card types and more than 100 card templates, per its pricing page.
SMS, email and messaging-app campaigns in every plan.

Where Rewardtree differs

Free, not a trial: Loyally is paid after 14 days; Rewardtree's loyalty program is A$0 with no trial clock.
Staff and locations: Loyally's Starter is one location with the owner's login only; Rewardtree gives unlimited locations and staff logins free.
Australian dollars: Rewardtree bills in AUD; Loyally prices in US dollars.
Offers only to people who ask: an unticked "send me offers" box at join, so only customers who tick it get your messages.

Who should pick which

Pick Loyally if: You want many card types and templates, campaigns in every plan, and a US-dollar subscription suits you.

Pick Rewardtree if: You want the loyalty program free with no trial clock, unlimited locations and staff logins, and AUD pricing.

Common questions

What does Loyally cost?#

Loyally's Starter plan is US$17 a month billed monthly, or US$12 a month billed yearly, for one location; Growth is US$30 (3 locations) and Premium US$98 (10 locations), each with a 14-day free trial (Loyally's pricing page, checked 27 September 2026).

Is a free loyalty program really free?#

Yes. Rewardtree's free plan never asks for a credit card, has no trial clock, and includes unlimited members, locations and staff. We make money when a business chooses Growth (A$29 a month + GST) to send its members messages itself. Everything else stays free.