How much does a loyalty program cost in Australia?
Published · Updated
In Australia a loyalty program costs A$0 to about A$200 a month per location. Square Loyalty is A$49 to A$149 a month per location; Stamp Me is A$49 to A$199; some wallet-card apps start at US$12 a month (checked 27 September 2026). Rewardtree is A$9.99 a month per shop.
The price landscape, mapped
Loyalty pricing in Australia comes in four shapes:
- Paper: the cost of each print run, plus reprints, plus every reward a faked card claims, plus the customer list you never collect. Cheap on the invoice, expensive everywhere else.
- Loyalty app platforms: a monthly subscription, A$49–A$199 a month (Stamp Me, one location per plan) or US$12–US$98 (Loyally and Loopy Loyalty, billed in US dollars). Some make customers download the vendor's app before they can join; others put the card straight into Apple Wallet or Google Wallet.
- Loyalty built into your till (POS): Square Loyalty is the big one, from A$49 to A$149 a month per location, tiered by loyalty visits. In return, points add up at the till with no extra scan. It only makes sense if you sell through Square.
- Free plans: some wallet-card apps have one, like BonusQR (checked 28 September 2026). Check what the free plan leaves out.
- One low price per shop: how Rewardtree works. The card lives in Apple Wallet or Google Wallet, customers scan the QR on your counter to join and collect, and it's A$9.99 a month per shop (or A$99 a year) after 60 days free.
Every other competitor price above was checked on the company's own pricing page on 27 September 2026. Prices change, so check their page before you buy.
What the yearly numbers look like
One location at A$49 a month: A$588 a year. Three: A$1,764. That is the entry price on both Square Loyalty and Stamp Me; busier shops on Square's higher tiers pay A$1,188 or A$1,788 a year per location. Rewardtree is A$119.88 a year per shop on the monthly plan, or A$99 on the yearly plan. That's our end-of-year special for businesses that sign up by 31 December 2026: you keep it for every shop, including shops you add later, for as long as you stay. From 1 January 2027, businesses that sign up pay A$19.99 a month or A$199 a year. The loyalty cost calculator does this sum for any fee and any number of shops, and gives you a link you can share.
The question worth asking any vendor (including us): which part of this actually brings the customer back? It's the card itself: visible progress towards a reward they know they'll get. Everything else is convenience. Pay for it only when it pays you back.
Where these prices come from
- Square Loyalty: squareup.com/au/en/software/loyalty, checked 27 September 2026.
- Stamp Me: stampme.com/pricing, checked 27 September 2026.
- Loopy Loyalty: loopyloyalty.com/pricing, checked 27 September 2026.
- Loyally: loyally.ai/pricing, checked 27 September 2026.
We make Rewardtree, so read our numbers with that in mind. Every other company's price links to its own page.
More questions, answered#
What do app-based loyalty platforms charge?#
Prices on each official site, 27 September 2026: Stamp Me A$49–A$199 a month per location (Lite and Elite were marked as a limited-time offer); Loopy Loyalty US$25–US$95 a month; Loyally US$12–US$98 a month; Square Loyalty A$49–A$149 a month per location. Five years at A$49 a month is A$2,940 for one location.
What does Rewardtree cost?#
60 days free, with no credit card. Then A$9.99 a month per shop, or A$99 a year per shop, with everything included. That's our end-of-year special for businesses that sign up by 31 December 2026: you keep it for every shop, including shops you add later, for as long as you stay. From 1 January 2027, businesses that sign up pay A$19.99 a month or A$199 a year. If you don't add a card, your loyalty card pauses and your customers keep every stamp. Customers never pay.
