Is the Square loyalty program worth it?
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Square Loyalty is worth it if you already take every payment through Square and A$49 to A$149 a month per location is small change for you: points add up with no scan. If you don't use Square, or that fee stings, Rewardtree puts a stamp card in customers' phone wallets for A$9.99 a month.
The honest sum
What you really pay Square Loyalty for is points that add up by themselves. Square says customers earn points on every purchase, even cash, through Square Point of Sale, Square Invoices or Square Online, with no extra scan and no new habit for your staff. If your whole shop already runs on Square, that is genuinely good. The only question is whether the monthly fee earns its keep.
Square's Australian page (checked 27 September 2026) prices it per location, per calendar month, by loyalty visits (a customer signing up, earning a point or redeeming a reward):
- A$49 for 0–500 loyalty visits
- A$99 for 501–1,500
- A$149 for 1,501 or more
Source: Square Loyalty, Square Australia, checked 27 September 2026. That works out to A$588 to A$1,788 a year per location. There's a full breakdown in how much Square Loyalty costs in Australia.
Now the sum, with the assumption said out loud. At A$49 a month (the lowest tier), if each extra visit earns you about A$4 after costs, the program needs about 12 extra visits a month, 3 a week, just to pay for itself; at A$99 it needs about 25. Plenty of busy shops clear that bar. Plenty of others never check.
Where a cheaper alternative lands
What brings customers back is the card itself: they can see their progress, and they know the reward is coming. A wallet stamp card does that with one quick scan at the counter. On Rewardtree the customer scans your QR with their own phone, and it's A$9.99 a month per shop (A$119.88 a year, or A$99 on the yearly plan) after 60 days free. That's our end-of-year special for businesses that sign up by 31 December 2026: you keep it for every shop, including shops you add later, for as long as you stay. From 1 January 2027, businesses that sign up pay A$19.99 a month or A$199 a year.
The honest trade-off: your customers scan your QR (a second at the till) instead of points adding up by themselves inside the payment, and it's a stamp card, not points. Square Loyalty is A$588 to A$1,788 a year per location; Rewardtree's monthly plan is A$119.88 a year per shop.
Where the card lives is different too. Square offers a loyalty pass for Apple Wallet only, at this time, according to its Australian help centre (checked 27 September 2026). Rewardtree cards go in Apple Wallet and Google Wallet, so Android customers get one too.
See the full Rewardtree vs Square Loyalty comparison, including what Square does better.
We make Rewardtree. Every fact about Square links to Square's own page, checked 27 September 2026.
More questions, answered#
What does Square Loyalty cost in Australia?#
A$49 a month per location for 0–500 loyalty visits, A$99 for 501–1,500 and A$149 above that, after a 30-day free trial (Square's Australian page, checked 27 September 2026). For one location that's A$588 to A$1,788 a year.
Does Square Loyalty work without Square POS?#
Square says points come from Square Point of Sale, Square Invoices or Square Online, so it's built for businesses that sell through Square. Rewardtree works beside any till because customers scan the QR on your counter with their own phone.
What's a cheaper alternative to Square Loyalty?#
Rewardtree: a stamp card in Apple Wallet and Google Wallet that customers collect by scanning the QR on your counter, one stamp per visit, with nothing to install. It's 60 days free, then A$9.99 a month per shop, or A$99 a year per shop. That's our end-of-year special for businesses that sign up by 31 December 2026: you keep it for every shop, including shops you add later, for as long as you stay. From 1 January 2027, businesses that sign up pay A$19.99 a month or A$199 a year.
